Monday, September 24, 2018

Converting Social Media Data into Consumer Insight


Today, almost every business presence on social media and many people follow the social media pages of the business. Also they subscribe the updates and check it at regular interval. Social media is not also aware about products of the companies but also increase the sales, loyalty and brand awareness. So social media is a path of success for any companies these days.

Companies can run advertising campaign for a particular products or brand/ sub-brand. They can see the performance like number of visits and conversion during the promotional period. You can easily know that what people think about your products by this social media promotional campaign.

Social Medias provide the option of possibility of bringing new business in the market. But your success is only depends on increasing the revenue. Only social media presence of your company is not enough if it does not increase the sales and revenue. By using social medias, companies can collect the important consumer data for future use also.  

Social Media presence of the company also creates a good impression in the eyes of the people. More number of followers and daily post on the company’s pages about their products/offers impress the people and create a good impression in their mind.

Although, there are many online social media today but mainly Facebook, Twitter, Google+, and Pinterest, are most popular around the globe.

Due the importance of the social media, now companies have their social media campaign team which work on the social media pages of the company. Since now most of the people use social media through their smart phone, therefore any updates about company’s pages instantly available on their mobile if they followed the social media pages of the company.

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