With thousands of sales pitches and commercial ads
being exposed to people every day, it has become difficult to become noticed.
Your company might be having absolute breakthrough ideas or services that can
make the lives of people easier and better. But with an ocean of spam and
commercial mails pushed along with your email, it will most probably immerse it
within itself. A normal person does have the time and does not takes up the
effort to read each email, hence he just skims through it and whichever caught
his attention might be lucky. On the other hand, direct postal mail is an
age-old concept that is still highly relevant, and much invested upon
too.
