Advantages of Postal Mail Lists over Email Lists for Marketing

With thousands of sales pitches and commercial ads being exposed to people every day, it has become difficult to become noticed. Your company might be having absolute breakthrough ideas or services that can make the lives of people easier and better. But with an ocean of spam and commercial mails pushed along with your email, it will most probably immerse it within itself. A normal person does have the time and does not takes up the effort to read each email, hence he just skims through it and whichever caught his attention might be lucky. On the other hand, direct postal mail is an age-old concept that is still highly relevant, and much invested upon too. 

 Provided below are the powerful benefits of consumer postal mailing lists over email lists for marketing

1. Inbox overload: With an ocean of useful and junk mail including the marketing and leads generating emails, people usually don’t even read the mails and delete them as they cover a lot of space. On the other hand, mail received through postal mail has a high chance of being read and action taken.
2. A higher amount of trust: As people are already aware of a large amount of spam and fraud emails are prevalent in email marketing, they refrain from opening an unknown email. Also, the attachments with the mails often lead to loss of personal data. But postal mail is something you touch and see with no scope of any data fraud.
3. Enhanced delivery: As the emails are in huge numbers, there are a thousand offers and schemes and people become confused as to which one to invest in. This leads to missing out on your special offers or deals. But with the direct postal mail, it gathers more attention span of the people than the e-mail; hence there are more chances of action being taken upon it.
4. Better brand recognition: As there is a presence of thousands of emails with multitudes of offers, the chances of remembering the brand name will be quite difficult, but since you receive only a few postal mails at your home, then that brand name tends to linger on for a longer time. This provides a higher scope of action.
5. The personal touch: The e-mails are in text format; hence the opportunity of creativeness is very low in this form. You can add only picture and fonts to make it attractive. But with direct postal mail, you can use different textures, colors, smells, and add a free gift or your company promotion. This will surely gauge more attention of the people hence, more probability of action.