Any information that can be accessed by machines and is useful to
sales teams is referred to as sales data. Making decisions is made easier, and
you may better understand your customers and your business's future success as
a result. Sales executives must be able to analyze their data and apply the
information they learn to refine their strategies. For you to derive precise
and timely insights from your consumer sales lead lists data,
it must be of a high caliber.
These are the various types of sales data.
In sales, there are five types of data, which are:
1) Demographic
data
The most fundamental type of sales data. This is information about
groups of people based on personal or geographic characteristics. It contains
names, email addresses, phone numbers, addresses, employment histories, and
skills.
This type of sales data serves as the foundation for prospecting.
It can be used to strategically tailor offers to specific demographics.
2) Technographic
data
This refers to the kinds of hardware and software that your
potential customers use on a daily basis, whether they are individuals or
businesses.
Teams working on business growth might benefit greatly from this
kind of sales data. They can then promote their products as the solution by
having a deeper understanding of the problems their customers are
experiencing.
3) Firmographic
data
This information, which is essentially the 'demographics of
organizations,' allows companies to be compartmentalized into defined groups
for your SDRs to target. Firmographic data enables you to categorize businesses
based on their unique forms of identification.
This form of sales data includes the company name, location,
industry, employee count, and revenue information such as ARR.
4) Chronographic
data
Chronographic data, also referred to as sales triggers, describes
occurrences and modifications that take place across time. These adjustments
may present an opportunity to connect with a fresh lead or reconnect with a
lapsed lead.
Chronographic sales data contains the following: changes in the
company's location, a prospect leaving or entering a position, acquisitions,
investment rounds, initial public offerings, hiring decisions, and appearances
at events.
5) Intent
data
At the corporate level, intent data is behavioral data. It is
based on how web users behave when they are online, monitoring the products
they are interested in and the content they are consuming. Making more
effective and educated sales decisions requires access to a wealth of intent
data.
Where is the source of the sales data?
· Public
sources
Any information that is available for free and in the public
domain is referred to as a public source.
They consist of online content like blogs and news releases,
websites, and social media profiles. Consented-in data, or any information
voluntarily provided by prospects or consumers, is another type of public
information (for example. from online form fills or survey results).
· Private
sources
Private sources of sales data must be accessed through a
subscription or other means of payment or permission and are shielded from
public view.
They consist of financial/market intelligence platforms, websites
with paywalls, and data as a service (DaaS) providers.
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